Jared D. Correia, Esq., June 2020
Editor's Note: LawTap's 1,000+ law firms aren't the only ones who love LawTap. Continue reading for an independent law firm technology industry expert's recent review of LawTap.
There is beauty in simplicity: The pitter-patter of raindrops, listening to waves crashing on a beach. When it comes right down to it, everyone prefers and can appreciate simplicity, over complexity. Ease of use, the right interface: those are also things that can be simple and beautiful in their own right. But simplicity has been lacking in terms of appointment scheduling in the legal industry because law firms have struck out.
Scheduling with law firms has always been a bit janky, because lawyers (usually late adopters of technology in general), rely on old tools and are unresponsive.
Law firms don't return emails at speed; they ignore contact forms; they let conversations die in voicemail hell. Modern consumers expect fast and efficient communications; and, law firms can't provide it: that's largely because lawyers live by appointments, and won't do anything outside of a calendar entry. If something isn't on a lawyer's calendar, it may as well not even exist. And, lawyers awash in prospective appointments are not going to take away from substantive work time to place individual appointments into their calendars – neither do they effectively pay attention to whether their staff does so.
This morass of inattention leads to lost leads and foregone opportunities to cement more successful client relationships.
The solution to the problem for busy attorneys is the adoption of automated appointment scheduling technology. And, for those lawyers (by which I mean all the lawyers) who want to avoid the downturn in productivity that is often associated with the move to new technology, simplicity is key. Fortunately, LawTap makes appointment scheduling so easy for attorneys; they can literally do it in their sleep.
LawTap is a web-based appointment scheduling product that allows legal consumers to schedule directly with law firms, no matter where they are located and without any extra effort by staff or lawyers. How does it work? LawTap is linked to law firm calendars, and published to a website, including an attorney profile page. Potential clients or existing clients on that page are presented with scheduling options based on the linked calendars. They pick the date and time they want, and the selected meeting time is added to the appropriate law firm calendar, as well as the calendar of the client. Now, if that sounds like a process that just saved you about 76 emails or phone calls – that's exactly what happened.
LawTap is not only easy for legal consumers to use, it's also super simple for law firms to set up. The first step is to add a calendar, and that takes about a minute. (Calendars are linked so that the app can present available times to consumers or clients.) Next, the user will add appointment types. Conveniently, LawTap offers three appointment types commonly used by law firms, including phone meetings and in-office meetings. If there's a match, simply pick one of those, and then launch the application, which is the last step in the process.
There are several options for launching the LawTap integration, any or all of which could be used: a LawTap booking button can be added to your website or email signature, you can add a booking widget to your website or add a booking button to your Facebook page. All told, and if you're fairly quick, you can have LawTap up and running in less than a half-hour.
The heart of LawTap is the automation of your calendar management, which carries with it significant positive effects for law firms, like reduced staffing costs and added efficiencies. And, in terms of creating options for your scheduling, LawTap more or less places the world at your fingertips. For starters, each users can connect as many as 15 calendars with LawTap across all the most popular platforms, including: Clio, Time Matters, Microsoft Exchange, Microsoft Office 365, Outlook, Google, Apple iCloud and more. Lawyers can even block out time from their home or personal calendars, without having to worry about legal consumers and clients seeing personal data. All user appointments are available via the LawTap dashboard. That kind of broad-based calendar management flexibility is unprecedented in the legal space.
Of course, LawTap also shines when it comes to deriving appointment types. Its hyper-intuitive and multi-faceted appointment creation and management tool offers a multitude of choices for settling intake components. New appointment types can be created either by building from scratch or editing an existing option. Branding for appointment pages can be added via the creation of law firm and attorney profiles, and the application of color schemes and logos. Basic appointment types include phone, Zoom and Skype, as well as meetings at a law firm's office, the client's location or office and at court.
From there, further options abound, including the ability to generate appointment names and descriptions, and to add buffers, so you don't get overscheduled. Users can also add appointment forms, so that consumers or clients can include further information, at the law firm's direction. This could be substantive intake information, or basic data not generated by the standard appointment form. And, appointment forms (including up to 30 inputs) can be built directly into LawTap, without the need for any additional software. If your law firm collects consultation fees, you will also be able to allow potential clients to make payments via LawTap, using its Stripe and LawPay integrations.
Lawyers can also set notifications for themselves and clients and booked leads via email or SMS (text messaging). Other thoughtful features under the appointments tab include: flags for conflict checks, limitation of appointment types to existing clients, SMS (text) verification by consumers or clients, client review options, and more.
LawTap is the most comprehensive booking platform in legal, and it works for individual lawyers, as well as law firms. Its list of integrations is lengthening (including Clio, LEAP, Time Matters, Zapier and more), and at just $20/user/month or $160/user/year, LawTap is a great deal, especially when considering the accessibility of volume discounts, the fact that law firm staff are free and an annual subscription model that cuts the total cost by a third. Add to all that LawTap's attorney referral network, which users access for free, and the value proposition is out of this world.
Tap into lost opportunity: join the LawTap community.
Jared D. Correia, Esq. is the CEO of Red Cave Law Firm Consulting, which offers subscription-based law firm business management consulting and technology services for solo and small law firms. Red Cave also works with legal institutions and legal-facing corporations to develop programming and content. A former practicing attorney, Jared has been advising lawyers and law firms for over a decade. He is a regular presenter at local, regional and national events, including ABA TECHSHOW. He regularly contributes to legal publications, including his column, 'Managing' for Attorney at Work, and his 'Law Practice Confidential' advice column for Lawyerist. Jared is the author of the American Bar Association publication ‘Twitter in One Hour for Lawyers'. He is the host of the Legal Toolkit podcast on Legal Talk Network. Jared also teaches for Concord Law School, Suffolk University Law School and Solo Practice University.
Disclaimer: This product review was commissioned by LawTap but independently authored by Jared D. Correia, Esq.